Anchored in Coastal Charm.

Sail into a world of hand-poured candles, breezy bath essentials & seaside inspired accessories crafted with love in the heart of Key West.

Meet Deejay.

A third-generation Florida native, Deejay grew up just north of Tampa, where summer days meant boating, fishing, and sun-drenched trips the Florida Keys. Those memories still hold a special place in her heart—and eventually sparked the inspiration behind her brand.

Dip Into More

Love From Customers

Real reviews from happy shoppers who found their perfect summer style with us.

  • Absolutely love this bag! It’s lightweight, stylish, and fits all my beach essentials perfectly.

    Anna B.

  • The perfect sun hat, cute and provides great shade. Got many compliments wearing it!

    Cala D.

  • This dress is my go-to for hot days—so flowy and flattering. The fabric feels amazing on my skin.

    Emy F.

1 of 3